Email

From email design & liquid, to deliverability & metrics....find all your email related questions & answers here.

  • 115 Topics
  • 209 Replies

115 Topics

Customer.io
Customer.ioScholar
published in Email

Handling Multiple SPF Records for Domain and Subdomain of your Customer.io Account

 Introduction When it comes to setting up SPF records for your domain, a question often arises about handling multiple records being in place simultaneously. In this post, we aim to clear any confusion related to this aspect. ProblemIf two separate SPF records are set up in a domain, one for Google and one for Customer.io, you may be uncertain whether it's necessary to unify them into a single SPF record. SolutionIt is totally a valid concern as the SPF specifications do state that SPF is only valid if there is a single record per domain and that the record has less than 10 lookups. This is absolutely true, however we can clarify further that by "per domain", the specification is referring to the root domain and individual subdomains as separate entities.So with that, by storing the Customer.io SPF record in a subdomain, you have a valid SPF record that is not interfering or conflicting with the existing SPF record in your domain root. These are seen as separate entities from the persp

220
Customer.io
1 month ago
K
kimmyhScholar
asked in Email

Sub-domain?

We're interested in utilizing a subdomain specifically for sending out our emails. Which are the necessary steps to make this happen?

1
S
1 month ago
Customer.io
Customer.ioScholar
published in Email

Enabling UTM Parameters in Customer.io

 Introduction Understanding and measuring the performance of a campaign is crucial. A specific query that has arisen concerns viewing UTM parameters in the link metrics of a campaign. These UTM parameters give you an insight into which marketing efforts are driving the most traffic and conversions. Let's dive into the issue and its resolution. ProblemWhen analyzing the link metrics of a campaign, the expectation is to see the UTM parameters. However, these parameters might not be visible, raising questions about their activation. SolutionWe should first note that the UTM parameters won't be visible in the the link metrics, however you can always check that the UTM parameters are included with your links by clicking "Review links" within the email editor.With regards to checking the activation, Customer.io offers a feature that enables UTM parameters across the workspace. This feature applies the UTM parameters to all links sent out via emails. To access this feature, navigate to 'Works

290
Customer.io
1 month ago
Customer.io
Customer.ioScholar
published in Email

Understanding Email Placement and Deliverability with Customer.io

 Introduction Here's a guide to assist our customers having concerns around email placement in Gmail's folders such as 'Promotions' as well as understanding deliverability when using Customer.io platform. ProblemA common report from senders is that many of their emails sent from Customer.io (or any other messaging platform, for that matter) tend to land in the recipient's 'Promotions' folder in Gmail, even when the content or subject line is not promotional. The issue arises from a desire to manage email classification on the recipient's end as well as monitoring where emails end up without manually querying every individual recipient. SolutionCustomer.io does not have control on the particular Gmail folder (Primary, Social, Promotions) where the emails land. This is primarily a decision made by Gmail's algorithms, which are not disclosed to the public. However, there are strategies to improve the chances of landing in the 'Primary' tab. Encourage your recipient to manually drag the em

100
Customer.io
1 month ago
Customer.io
Customer.ioScholar
published in Email

Updating a Company Logo in Inbox Previews

 Introduction Welcome to this quick guide on updating the background of your company logo in email previews. This can be particularly useful when you want to change the aesthetics of your emails or match them with your company's theme on Customer.io. ProblemDoes your company logo show up on a grey background during an email preview and you'd like to switch it to a different color, say white? You're not alone in this. This might seem like a technical problem to solve but it's actually simpler than you'd think. SolutionFun fact to begin with… this image is referred to as a BIMI, that stands for ‘Brand Indicators for Message Identification’.You BIMI logos and other brand images images are actually not controlled via Customer.io itself - instead, email clients choose to display them based on the sender's email information. This help document outlines this in much more detail (which also has some helpful links within it as well), but depending on the inbox, there are a few different places

111
Felix
1 month ago
M
Matrix7928
asked in Email

How to reference Transaction Email API message_data in liquid?

I’m trying to use this endpoint to send transactional emails to end users. Each email has the following unique metadata:URL StringThe documentation linked above mentions using message_data → liquid_data in order to pass data through to the template. But I can’t figure out how to reference the message_data object using liquid from the template edit screen. How do I reference the message_data field from the API in the template?

3
A
1 month ago
R
rbgaylenNovice
asked in Email

Adding Emails to Active Campaigns

Hi,I’m trying to add emails to a campaign as I draft them. Currently the Workflow has two emails in it, the first email was sent last week, and the second I want to send right away. The trigger is if people are in two segments, and not in a third. The second message conditions are if they were sent the first email in the campaign and they are not in a certain segment (same as Trigger conditions). I just added this email today/now...it says active campaigns it will become live immediately but when do I see that the emails have been sent.The campaign is set so that people only exit the campaign when they are no longer in those segments, or they achieve the conversion goal.My second email should be sending to about 421 people -- when do I see that this has happened? Thank you!-Rose

4
P
2 months ago
A
abelfordNovice
asked in Email

Emails aren't displaying properly for Outlook users?

We built our email templates in Customer.io using HTML. They’re not displaying properly for Outlook users. Is there a fix for this? Related: Do emails built in Customer.io’s drag-and-drop template builder display properly in all email clients?

1
Felix
2 months ago
G
GiftNovice
asked in Email

Missing variables (liquids) in emails

Hey. How can I make sure an email still delivers to a user even if a liquid or variable used in the email is empty or non existent for the recipient? Like I would want the variable/liquid to be empty and the email should still get sent. 

2
G
2 months ago
CarsonGallo
CarsonGallo
asked in Email

Sync Social Media Icons

Is there anyway to Sync all of our Social Media Icons across all of our Email Campaigns? I see how to edit each one manually, but if we wants to have the same design, same order of logos, and URL, do we have to do it manually one-by-one for each of our email campaigns?  

4
Felix
2 months ago
N
Natella
asked in Email

Why broadcast emails are not delivered?

We have created a broadcast campaign that had around 8K receipts. However, almost 99% of emails went to the spam folder. Have you guys also experienced this? When we asked for a reason we got a very standard answer if we googled.   

3
boostmyemail
2 months ago
F
frasermarlowNovice
asked in Email

All links in broadcast emails get the same number of clicks ?!?

For a while now I have noticed that broadcast emails get a base number of clicks on all links in the email, and the number is the same across the board.  Attached is an example from today.  This broadcast went out a short while ago. pretty much every link got 59 or 60 ‘clicks’ right out of the gate.So naturally I have to assume this is a flaw whereby just the act of receiving the email triggers a false positive ‘clicked link’ event.Do other see this and is there either a way to avoid or supress these false positives?Thanks!

3
P
2 months ago
A
ayooNovice
asked in Email

Send Rate for API Triggered Broadcasts

I cannot find the option for send rate on API Triggered broadcasts. This feature is on the newsletter broadcast. Is there a way to throttle the rate on API Triggered broadcasts?Why do i want this? When sending a lot of emails, my website gets slammed by I believe email bots checking the links in emails. To limit the number of requests from inundating the website, I want to apply a send rate to some of my emails. Broadcasts are meant to be sent to a lot of people and should have the ability to throttle the sending.

1
P
2 months ago
divinetomedy
divinetomedyNovice
asked in Email

How to create a "callout" (text with colored background box) in the email editor?

Hi,I’m trying to create a typical “callout” block within the drag-and-drop email editor. (This is what Mailchimp calls the boxed text content block.)Basically it has a different color background and ideally allows rounded corners, perfect for callouts like, “Don’t forget, the conference is just two weeks away” or “Your credit card is going to expire soon - update it here” or whatever.Anyone know how to implement this with Customer.IO using the drag-and-drop editor? I tried a column approach, using 3 columns with the middle column having a separate background color (and turning off stacking on mobile), but a) that doesn’t support rounded corners, and b) it feels a little clunky, like it’s not supposed to be used this way.Thanks!TOM

6
divinetomedy
2 months ago
Felix
FelixNovice
posted in Email

I like the BEE editor, but I think Stripo would be better...

I think BEE as editor is really robust and covers everything that is needed, but some things bother me a lot:Image scaling is weird. I can not set the size as I want it Setting column width sucks. There is only a ratio insead of percentages or pxI am also working quit a lot with BEE’s competitor called Stripo and they really rock. I love the endless possibilites of settings! Sure there is also a bit of a downside since the HTML code is not as small as with BEE (apparently), but there are way more ways to personalize emails, they support AMP, AI content creation, and many more.Unfortunately I have to export Stripo templates manually since there is no integration in Stripo for Customer.io. I really, really would love to see these two awesome tools together… What’s your opinion? Anyone sees that different? Or am I even missing better tools 😀

3
Felix
2 months ago
L
lucyScholar
asked in Email

Does Customer.io support dark mode in developing within your editors?

I’d prefer to create HTML emails in dark more- so much easier on the eyes :)- questions -does Customer.io have a dark mode feature I could enable?

6
C
2 months ago
H
hassanalivzNovice
asked in Email

Merge Tag in Image URL

Hello people,I'm glad to be part of the community, and I hope to contribute to the best of my knowledge.I’ve a question now, I have an attribute called owner_image, which contains the display picture URL from salesforce; however, while editing HTML email on the customer.io, I'm unable to change the image URL to the merge tag. It's just not working. I also tried to add a custom HTML merge tag, but merge tags don't seem to work in custom HTML.{{customer.owner_picture}} 

1
B
3 months ago
T
tracy.davisNovice
asked in Email

Stats for Topic Unsubscribes vs. Unsubscribe from all

Wondering if anyone has any benchmark data for how many people click the “here” link to unsubscribe from all (assuming you have topics enabled), vs. how many just unsubscribe from a specific topic and stay otherwise subscribed.If anyone can provide ratios or percentages, that would be awesome!Thanks!

6
Felix
3 months ago
V
vivavoNovice
asked in Email

Can mailto links be trackable

Is it possible to make a mailto: link trackable? For some reason it is not and I cannot find any settings to make it so

2
E
3 months ago
J
jakesingNovice
asked in Email

Transactional Emails Not Showing in 'Sent'

Hi there - I just launched my first transactional email, and I’m not consistently seeing them posted to the ‘sent’ section of the app. I can confirm that the emails are being sent, but in customer.io, I don’t see them as sent every time.Any idea what could be going on here?

2
J
3 months ago
R
rbgaylenNovice
asked in Email

Customized Liquid Statement - is it possible?

Hi, I am trying to send a notification email that a certain customer has filled out a quote request. Here’s my first attempt, and the system says ‘no errors’, however I think something is still wrong…*quote request is not an attribute but it’s in a hidden field in the form under utm_content.couragionquoterequest. When I preview the email everything between brackets shows that it’s blank, even though the test data at the left of the email preview screen shows people who fit the criteria. {% if customer.utm_content.couragionquoterequest %}Hello, {{customer.first_name}} has submitted a quote request. Here is the email address: {{customer.email_identifier}}.{% else %} {% endif %}  Appreciate any thoughts/advice!!Thank you,-Rose

6
R
3 months ago
R
rbgaylenNovice
asked in Email

How to send internal email notifications when a form is filled out

Hi,We’ve got forms on our website and we need no be able to send email notifications to the appropriate people internally when they’re filled out (in addition to a campaign that might be created in association with that form).What’s the best way to do this? Transactional emails? As part of a workflow? Didn’t really see an immediately obvious way to set this up so any help is appreciated! Thank you!-Rose

2
R
4 months ago
Q
qasimNovice
asked in Email

Update user attribute by api or sdk

Hello everyone,I wanted to update the user attributes, I am using customer io client and identify function to update the user attribute, but it seems not to be working, its not updating the user attributes.this is how I am calling this function to update the user attribute in python.  response = client.identify(id="b9a60800d701d801", email="test@test.com")here id is the identifier of an user and I want to update his email but unable to do it.would really appreciate the community help here.Thanks 

1
B
4 months ago
G
gravyNovice
asked in Email

Help creating a Liquid link from a merge tag

Hi there, I am crafting an email with merge tags. I think the following Liquid code inserts the URL in the magic_link_june_2023 attribute if it exists for the user and displays “No magic link” otherwise. However, when I preview the email in customer.io’s email builder tool, it always shows “No magic link” even though the attribute exists.  What am I doing wrong? {% if customer.magic_link_june_2023 > 0 %}{{customer.magic_link_june_2023}}   {% else %}No magic link{% endif %}

5
Felix
5 months ago
R
rushil23Scholar
asked in Email

Custom "From" name field

We want to replicate this behavior from Cron where you can customize the name field of the “From” email address (Email domain can be ours). We’ve realized that this can be very effective in getting higher conversions.  Please see how Cron (uses customer.io) dynamically changes the from field on their invitation email.  

1
Felix
5 months ago

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