Hello, I’m in charge of an internal newsletter that targets all my company’s employee.
Our open rate has always been around 67-70%. Around the end of February the open rate dropped to 25-27%. We’ve contacted CS, cleaned our users list, we have set up the postmasters tool and every data is quite healthy, spam is usually between 0.0 and 0.3% with a couple of peaks at 0.6%, weirdly on the day before we publish. It cannot be a behavioral problem connected to disinterest because it would be a very weird pattern. 2 weeks ago we’ve set up the “unsubscribe button” to be compliant with google update: we had avoided it because being a mandatory newsletter we don’t want people to unsubscribe. That edition went very well, open rate went back to 70% but last week it dropped again to 25%.
We don’t know what else to do anymore, it’s important that our employee receive these news. We’re going to try an A/B testing with another platform but we’ve had peaks in which the open rate went back to normal but never for more than 2 weeks and of course we need consistency.
I’ve seen users had similar problems but we’ve already tried everything that was proposed. Anyone is having a similar experience??
