Hey guys,
I'm trying to mark form_submit in Google Analytics as a conversion, but it seems that they don't pick up on this event when I submit an email sign up form... Is there anything I need to enable that?
Thanks,
Jonathan
Solved
Measuring form submit in Google Analytics
Best answer by Felix
Hey Jonathan,
this seems more of a GA4 problem, not an Customer.io one, simply because CIO (as I understood) only grabs the submitted information once the form is sent.
To help you futher, I would need some more information, but first please check if ou enabled GA4 Enhanced Measurement. If that is enabled already, these would be my follow up questions:
- Are any other events seen in GA4?
- Do you use Google Tag Manager (GTM)?
Best,
Felix
Hey Jonathan,
this seems more of a GA4 problem, not an Customer.io one, simply because CIO (as I understood) only grabs the submitted information once the form is sent.
To help you futher, I would need some more information, but first please check if ou enabled GA4 Enhanced Measurement. If that is enabled already, these would be my follow up questions:
- Are any other events seen in GA4?
- Do you use Google Tag Manager (GTM)?
Best,
Felix
Hey Felix!
Thanks for replying, here are my answers:
✅ I enabled GA4 Enhanced measurements
✅ I see many other events in GA4 - including `form_start` (which I believe shows that GA does collect form information)
❓ I believe I am: I created the tag on Google Analytics platform, and when I go to GTM it shows that a tag exists and is connected to my website data flow.
Appreciate any further help!
Jonathan
Ok, then this is weird. I couldn’t reproduce the “form_submit” event with Enhanced Measurement, yet. But what defineltey works is creating your own event with GTM.
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