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How does link tracking work with push notifications?

  • June 16, 2023
  • 1 reply
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Rachel
  • Community Manager
  • 24 replies

Wondering how I can track links with push. 

Best answer by NancyB

When it comes to Push messages, Customer.io reports on opens vs. clicked links. If a customer opens the push message, it will take them to the (deep) link specified in the message setup but track it as an open vs. a click or a tap.

If you’re using a Customer.io SDK, you’ll get open reporting whether you are constructing the deep/Universal links yourself, or using a deep linking tool like Appsflyer or Branch.io. Note that if you’re using a deep link integration tool like the latter, you can look up link tracking metrics in their dashboards.

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NancyB
  • Scholar
  • 9 replies
  • Answer
  • June 16, 2023

When it comes to Push messages, Customer.io reports on opens vs. clicked links. If a customer opens the push message, it will take them to the (deep) link specified in the message setup but track it as an open vs. a click or a tap.

If you’re using a Customer.io SDK, you’ll get open reporting whether you are constructing the deep/Universal links yourself, or using a deep linking tool like Appsflyer or Branch.io. Note that if you’re using a deep link integration tool like the latter, you can look up link tracking metrics in their dashboards.


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