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What's the best way to A/B test transactional emails?

  • March 22, 2023
  • 1 reply
  • 202 views

How does everyone A/B test transactional emails? 

Best answer by Jordan

Hey there,

 

Our recommended approach for testing “Transactional” emails is to use an event-triggered campaign, as described here: https://customer.io/docs/transactional-campaign/

 

Obviously, this doesn’t make use of our Transactional API, but it opens up more messaging and testing possibilities.

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Jordan
  • Novice
  • 40 replies
  • Answer
  • March 22, 2023

Hey there,

 

Our recommended approach for testing “Transactional” emails is to use an event-triggered campaign, as described here: https://customer.io/docs/transactional-campaign/

 

Obviously, this doesn’t make use of our Transactional API, but it opens up more messaging and testing possibilities.


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