Introduction

The essence of email communication in SaaS platforms like Customer.io is immeasurable, and if you aren’t utilizing your email action metrics (open, bounce, suppress, click etc), you are missing out. Generating weekly or monthly automated reports on these email failures can help greatly.

Problem

Notifications about email failures are essential for immediately rectifying issues. It’s equally important to keep watch on your engagement metrics for your most important campaigns, so that you are fully aware of how your messages are performing for your audience. A method to generate automated weekly or monthly reports on email success could help you keep track of engagement, and real-time failure reporting could help track the cause and rectify email problems systematically.

Solution

Within Customer.io, you have the option to "follow" a specific campaign to get a weekly email summary:

This report will be delivered directly to you, providing a digest of how your campaign is performing.

Finally, to get real-time updates on email deliveries, the use of Reporting Webhooks is recommended which would provide real time updates based on your selected criteria for email deliveries, for example failed or bounced emails that you want to act on immediately.

Depending on where you've set up your reporting webhooks to send the data too, you can then set up automated reporting based on your requirements.