How to send push notifications to users that haven't logged in?

  • 19 December 2023
  • 1 reply

Hey there.
Looking for a solution to send push notifications to potential users who downloaded my app but haven’t signed up/logged in 🙌


 Thank you!


Best answer by Elena 19 December 2023, 15:02

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1 reply


Hey Chloe!

Thank you for a great question. As of December 2023 indeed requires user identification for push notifications. However, I have a solution that might work for you.

What you’d need to do is to create a userless profile with a special ID (e.g., anonymous_12345) that you can send push notifications to and seamlessly merge profiles once users identify themselves. Please note that when I say userless profile, will treat it as a real profile.

Here are instructions:

  1. Create a Userless Profile: Use the Track API's identify call to create a userless profile with a special ID indicating anonymity and add device data.

  2. Send Push Notifications to Userless Profiles: Utilize the created userless profile to send push notifications. 

  3. Merge Profiles Using Merge Duplicate People Endpoint: When users log in or provide identification, merge the userless profile with the identified profile using the Merge Duplicate People endpoint.

Important: Be Mindful of Profile Count

Keep in mind that userless profiles will contribute to your profile count. Monitor your profile usage to stay within plan limits, especially if you anticipate a significant number of anonymous profiles.


I hope it helps, Chloe. Let us know if you have any questions.