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What's the best way to A/B test transactional emails?

  • 22 March 2023
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How does everyone A/B test transactional emails? 

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Best answer by Jordan 22 March 2023, 23:29

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Hey there,

 

Our recommended approach for testing “Transactional” emails is to use an event-triggered campaign, as described here: https://customer.io/docs/transactional-campaign/

 

Obviously, this doesn’t make use of our Transactional API, but it opens up more messaging and testing possibilities.

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