Skip to main content
Solved

Difference between "text" and "paragraph" email block?


divinetomedy

Hi there, in the drag-and-drop email editor there appears to be both “text” and “paragraph” block types. They seem nearly identical except for one thing:

  • Paragraph blocks pull certain formatting parameters to the block-level, rather than being able to change it per-character.

For one example, text alignment (left, right, center, justified): in a paragraph block, the whole block must have the same alignment, whereas in a text block you could specify each line to have a different alignment.

If this is indeed their only difference, any best practices to follow?

Thanks!
TOM

Best answer by Felix

Hey divinetomedy,

I checked the documentation of the template engine CIO is using (BEE) and it seems like the block “text” has been retired in March 2022, replaced by “paragraph” and “list”. I am pretty sure the reason behind it is the HTML code that is created:

It seems like the two paragraphs created here need less code than the two texts. I assume this is part of the update they did regarding the size of their code (Gmail clipping etc.) some time ago.

 

I would suggest using paragraph instead of text, because they might shut down this block (BEE apparently did that already).

 

Hope that helps,

Felix

View original
Did this topic help you find an answer to your question?

2 replies

Felix
  • Novice
  • 223 replies
  • Answer
  • May 4, 2023

Hey divinetomedy,

I checked the documentation of the template engine CIO is using (BEE) and it seems like the block “text” has been retired in March 2022, replaced by “paragraph” and “list”. I am pretty sure the reason behind it is the HTML code that is created:

It seems like the two paragraphs created here need less code than the two texts. I assume this is part of the update they did regarding the size of their code (Gmail clipping etc.) some time ago.

 

I would suggest using paragraph instead of text, because they might shut down this block (BEE apparently did that already).

 

Hope that helps,

Felix


divinetomedy

Super helpful - thanks Felix! I’ll rework my emails now since I’m still at the early stages of creating them.

 


Reply


Cookie policy

We use cookies to enhance and personalize your experience. If you accept you agree to our full cookie policy. Learn more about our cookies.

 
Cookie settings