Hi Community,
I’d like your insights on a scenario we're discussing regarding whether certain emails should be categorized as transactional or remain as campaign-triggered in Customer.io.
We’ve set up a campaign for website queries where an email is sent to both our internal team and the client who submitted the query. Currently, these emails are part of a campaign, but the question arose about whether they should instead be classified as transactional.
Here’s what I understand:
- Customer.io Guidance: Transactional emails are often used for event updates, client-focused communication, or sensitive information.
- Difference Between Campaigns and Transactional: It seems transactional emails are exempt from "Message Limits," making them ideal for essential messages like password reset requests.
Given that website queries are internal-focused but also include client-facing elements, I wonder:
- Would moving these emails to transactional be more effective, or does keeping them in campaigns make sense given their dual nature?
- What factors should we prioritize when deciding between transactional and campaign classifications in this case?
Looking forward to your thoughts and recommendations!
