Multiple Goals Single Campaign

Question

Hey there!

I’m working on an abandoned trial campaign. I’d like to track two discrete events from my email campaign:

How many users engage with the email and then start a trial within 7 days.
How many users engage with the email and then successfully convert within 3 weeks.

I see that I can set up “Or” filters for both criteria in the campaign goal, but I want to be able to report on these two metrics separately. I don’t want just one campaign goal that includes both of these filters. Any ideas?

Thanks!

Allison

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Best answer by Penny 13 October 2023, 07:08

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Penny · Accepted Answer

Hi Allison,In this case, you could consider using the “Or” filters for both criteria within the campaign goal, which would count either action as a conversion. Unfortunately, we’re unable to report on the conversions separately for each condition within the campaign itself.As a workaround to report on each of the two metrics separately, you can create 2 different data-driven segments, one for each set of conditions, to track the number of people entering the segment for each set of criteria, which would provide a way for you report on these 2 metrics separately.Hopefully this is helpful for you!

allisonw · Answer

Hey Penny! Thanks for the reply! It sounds like segments are the way to go.

Multiple Goals Single Campaign

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