Introduction
In email marketing, understanding how your email's content impacts deliverability is crucial. This post focuses on the impact of using image-only content in email communications.
Problem
Concern arises when considering whether the email deliverability would be affected if an email's content and text is predominantly or entirely within an image.
Solution
Image-only emails can be blocked by spam filters. Spam filters are designed to identify and block emails that are likely to be spam, an image-only emails are often blocked because they are a common tactic used by spammers.
However, Litmus says that:
This may have been the case several years ago, but spam filters have since evolved and now pay closer attention to mailstream behavior, links in the message, and user interaction rather than doing naive word matching through supposed spam trigger words.
So it’s not the images themselves that can hurt your deliverability—but the lower engagement you may see from having less accessible emails that people can’t interact with.
We have also gathered a few articles for you about why image-only emails are not recommended here:
- Experts Say: Why You Shouldn’t Send Image-Only Emails
- Why you should never send image-only emails
- The Real Tea on Sending Image-Only Emails
We recommend reviewing the above articles and ensuring that your content is not prohibited per our Anti-Spam policy to avoid any deliverability issues.