If Customer.io does not have a native integration available for a third-party service listed in our native database integrations, you can still build your own connections. Here are several methods to integrate third-party services with Customer.io:
Direct API Integration
This method is ideal for users who are comfortable working with APIs. Customer.io provides two primary APIs to facilitate integration:
- Track API - This provides ways to send real-time customer data to your Customer.io workspace. It enables you to track events and manage customer profiles.
- App API - This provides ways to trigger messages and retrieve information about people, campaigns, broadcasts, and more. It is a versatile tool for managing various aspects of your marketing automation within Customer.io.
Incoming webhooks
Webhook-triggered campaigns let you use your JSON data in Customer.io, without having to reshape it using Zapier or another product first. Where our traditional workflows trigger based on a person, a webhook trigger lets you start a campaign when you receive JSON data (in any shape) from a specific source.
Send and/or receive data using webhooks
The send and receive data action represents a webhook. Webhooks let you pass data to, and return data from, just about any public API on the internet. You can use webhooks to:
- Send a message
- Update a person’s attributes in Customer.io
- Update CRM records
- Perform various other actions on a customer
Data Pipelines
With Data Pipelines, You can collect data from any number of sources and send it to destinations where you can act on it—for analytics, marketing automation, and so on. This flexibility ensures you can integrate and leverage data from different platforms.
Third-party integration tools like Zapier
Zapier is an online automation tool that connects your favorite apps, such as Gmail, Slack, Mailchimp, and over 3,000 others. You can create automated workflows that integrate Customer.io with a wide array of third-party services to send data and receive data.
By utilizing these methods, you can ensure that Customer.io integrates smoothly with your preferred third-party services, enhancing your marketing capabilities and optimizing your customer engagement strategies.