Our pricing is primarily based on profile count. For perspective, one million messages costs about $120. So on a bill of $4,000 that includes 2M sends, you can see how heavily the profile count is driving the bill.
If there is a concern that a bill is too high, or you are incurring overages, our first suggestion would be a proactive list clean, however, it can be difficult to dertermine what is a valuable profiles from a non-valuable one.
⚠️ Before removing profiles from your workspace it's important to note that any data associated with the profile in customer will be permanently deleted along with the profile. This includes subscription data. If a profile unsubscribes and get deleted from the workspace, if they are re-added to the workspace at a later date, unless specifically indicated an identify call, the profile will assume the default subscribed state.
Here are considerations to make for a list clean up in your account.
Consideration 1: Look for obvious 'junk'
- Are there profiles with no email address, no phone number and no device token?
- Do they have any invalid email addresses and no other way to contact the person?
These profiles will be of no value, and so can removal from the account.
Consideration 2: Duplicate Profiles
- Are there duplicate profiles that are inflating profiles?
If you are currently using a multi-id workspace (both the email & id are reserved attributes) then this will not be an issue. However if your workspace is an id only workspace, then duplicates could exist.
There are additional instructions on resolving duplicate profiles in our help center.
Consideration 3: 'Engagement' is a grey area
- Deliverability wise, we do not recommend emailing customers who haven't engaged with messages in the past 4 months. But just because someone isn't engaged in messages doesn't mean that they aren't engaged in the customer's product. However, there could be other engagement markers to consider - for example, tracking product engagement in C.io using 'last_login' or other events/activities.
- It is up to you to determine your engagement window and conditions. From there create a segment matching your desired criteria and use it to clean up non-engagement profiles.
Profile deletion can assist in your overall bill, however, it is always important to consider your long term business plans when removing profiles. If you have any further questions around profile deletion, be sure to post them below.