Question

Can deleted profiles can be recovered?

  • 8 February 2023
  • 1 reply
  • 56 views

I'm doing a cleanup of my database, before I delete users, I want to confirm if their information will be deleted forever. Is there a way I could ever retrieve their data in Customer.io if I needed to?


1 reply

Hey Tina,

Thanks for asking a proactive check question like this! Always better to check. 

We can’t recover deleted data, so if you are concerned about losing something unintentionally when deleting from customer.io, I’d recommend configuring an external data warehouse to store a copy of your customer data:

https://customer.io/docs/data-warehouses-intro/ 

You could also consider doing an export of the profiles you intend to delete prior to erasing them, so you do have a blueprint to restore anything you may later realise you needed. 

Hope this helps and gives you some things to think about!

 

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