How to Send SMS with Third-Party Gateways in Customer.io

  • 11 December 2023
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Introduction

In this post, we'll explore how you can send SMS using third-party gateways in Customer.io. By default, Customer.io integrates seamlessly with Twilio for SMS delivery. However, if you prefer to use a different SMS gateway service, this guide will show you how to do it.

Problem

Sometimes, you may have a specific requirement to use a third-party SMS gateway instead of Twilio. However, since Customer.io is primarily built to work with Twilio, you might be unsure if it's possible to send SMS via other gateways.

Solution

The good news is that sending SMS with third-party gateways is indeed possible in Customer.io. You can achieve this by leveraging webhooks inside your campaigns. To get started, follow these steps:

1. In your campaign, add a 'Send and receive data' action by clicking on the '+' button.

2. In the action settings, choose 'Add Request'.

3. Configure the webhook URL to point to the API endpoint of your preferred third-party SMS gateway service. This is typically provided by the gateway provider itself.

4. Customize the payload of the API request to match the requirements of your chosen gateway. You can use the available message variables provided by Customer.io, such as 'recipient', 'message', or any other relevant data.

5. Save the action and test the campaign to ensure that the webhook triggers your chosen SMS gateway correctly.

With these steps, you'll be able to send SMS via third-party gateways using Customer.io, enabling you to integrate with the service that best fits your needs. Happy messaging!


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