Objects: a new way to group people together

To create objects, you’ll define their type—like companies, accounts, and so on. Then you’ll create them—this process is a bit like identifying people. You’ll identify an object, set its attributesA key-value pair that you associate with a person—like their name, the date they were created in your workspace, etc. Use attributes to target people and personalize messages., and then add relationships to people.
Then you can create segments of people based on their relationships to objects.