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Customer.io has acquired Gist, an in-app messaging solution that lets you display embedded experiences such as welcome messages, feature announcements, and carousels within mobile and web apps. In our research about building in-app messaging functionality, we learned our customers want them to be:Consistent and reusable across mobile and web. Easy to design to meet brand guidelines, so the notifications match your app. In workflows alongside emails, push notifications, SMS, and webhooks. Gist was designed the way Customer.io would build in-app messaging.When we first learned about Gist, we saw a standard of quality and craft that’s rare in early companies. We saw mutual customers already leveraging the product alongside Customer.io’s segmentation to target in-app messages. While there’s still more integration work to do, we’re thrilled to be able to accelerate how quickly we’ll bring you in-app messaging functionality. Our philosophy at Customer.io has always centered around giving you
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